Sökresultat för: Jeong-nam (EDT) Kim
Public Relations and Communication Management (Pocket)
avKrishnamurthy (EDT) Sriramesh, Ansgar (EDT) Zerfass, Jeong-nam (EDT) Kim
ISBN: 9780415630900 - UTGIVEN: 2013-05Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications[...]
Public Relations As Relationship Management (Pocket)
avEyun-jung (EDT) Ki, Jeong-nam (EDT) Kim, John A. (EDT) Ledingham
ISBN: 9781138853829 - UTGIVEN: 2015-04The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value t[...]
